Canon Canada Raises $11,000 for Flash Forward Incubator
Hello Magenta friends!
We want to say a huge thank you here to Canon Canada. This summer and early fall, Canon Canada hosted the Canon EOS R roadtrip so that photographers could try out these new and exciting full-frame mirrorless cameras, and donated proceeds to our Flash Forward Incubator programs that run for free across the nation.
The series of outdoor events that took place at 20 stops in 12 cities across Canada. The Road Trip invited local photo and video hobbyists and professionals to sign up and “test drive” the EOS R5 and R6 cameras in unique outdoor spaces with all the appropriate physical distancing and contact tracing protocols in place.
More than 1,100 photo and video enthusiasts registered for the events. Attendees paid $10/registration, and 100 per cent of the proceeds went to the Magenta Foundation.
“Canon Canada’s Canon EOS R System Road Trip raised a remarkable amount for our Flash Forward Incubator Program, and we are so pleased with the donation,” says MaryAnn Camilleri, Founder of The Magenta Foundation. “We’re grateful for every dollar, as it will definitely make an impact on the nationwide arts education we provide. Our program reaches youth in underserved communities from coast-to-coast, and these funds will make a lasting impact on Flash Forward Incubator and all the youth who take part. Thank you, Canon Canada.” Head over to Canon Canada’s website to read their full press release here.
In total, $11,760 was raised, for which we are so grateful. We offer this arts education programming for free, and this generous amount directly impacts the youth who benefit from it.
Wishing the best of the holiday season to you all,
The Magenta Foundation