Flash Forward 2018’s New Direction

posted November 9, 2017 in Announcements, Flash Forward 2018


Hello Magenta friends!

As we’ve shared before, there will be big changes for the next Flash Forward Emerging Artists’ Competition. We’re pleased to announce them here in further detail:

When the Flash Forward Emerging Artists’ Competition first began 13 years ago, the intention was to support and encourage emerging photographers in Canada and stack them up against their counterparts in the U.S. and U.K. to show that there was a group of talented voices not getting the exposure it deserved.

As we enter our 14th year, we are seeing a growing shift in perspective: The work of these young people is being taken seriously throughout the industry, as gallerists, art buyers and photo editors realize that this younger generation is better suited to tell the stories that speak to their peer group. You only need to look to the explosion of Instagram and the talent-mining that routinely happens there for major campaigns to see the change.

Because of this and in the spirit of standing up for under-served artists focusing on the major issues of our time, The Magenta Foundation is announcing a big change for Flash Forward.

Flash Forward 2018 will be a competition for ALL emerging photographers 34 years-of-age or under from all over the world in all forms of photography. It will have something for everyone in all ways the medium is represented today and introduce four important special-interest topics:

1] Racial Issues
2] Climate and the Environment
3] LGBTQ Issues
4] Female-identifying Photographers

The new Flash Forward awards will now include book awards as part of the yearly award: one large compendium of the 100 winners from the year and four artist catalogues, one for each special-interest focus. The competition will also have more ways to showcase the work submitted, thereby increasing the audience. Special guest editors will also be part of our exciting program revision. All the work will be seen on the new Flash Forward/ Flash Back website launching November 20th.

With this change in focus and these additional book awards, Magenta can start conversations that promote awareness, engagement, education and acceptance worldwide. We will create an expansive visual language base, supporting the work of artists who are doing all they can to make the world a better place—while showcasing and celebrating emerging talent in all its forms.

The new Flash Forward will be called: Flash Forward: Canada and the World.

As always, thank you for your support, and we look forward to this year’s reinvigorated competition and hope you do too.

Coming soon: Sentimental on Kickstarter

posted October 24, 2017 in Announcements

Sentimental by Michelle Groskopf

UPDATED: The Kickstarter campaign for Sentimental has launched. We’d appreciate your pledges here.

Hello again Magenta friends! On November 2nd, we’ll be helping to launch another great Kickstarter campaign with the artist Michelle Groskopf in support of her upcoming monograph that we are publishing, Sentimental. In her words…

“It’s finally happening. With the help of The Magenta Foundation and you, I’ll be publishing my very first monograph. Spanning several years, Sentimental will collect my favorite work in one definitive place. You’ll be able to buy the book in advance and enjoy perks like prints, portraits sessions and a few fun surprises. I’m writing to you all in advance because I need your help making this dream come true. Please join me in getting the word out. I’m happy to help by providing interviews, images and anything else you think might help increase the interest and excitement around Sentimental. Thank you in advance! I can’t do this without you.”

We hope we can count on you for backing of this project. Stay tuned for the launch of this crowdfunding campaign!

Edition Toronto Collector Preview on October 26

posted October 23, 2017 in Announcements, Edition Toronto

Edition Opening Night

Coming up quickly is not only the Edition Toronto Book Fair, but also the opening night Collector Preview, which you are all invited to. It’s held at the Metro Toronto Convention Centre on Thursday from 6:30-10pm. It’s free and open to the public, we ask however for an RSVP sent to the email below. It’s going to be a fun evening, please do come if you can.

Collector Preview
Thursday, October 26
RSVP: devan@editiontoronto.com

Please join us for a Collector Preview of /edition Toronto open to the public the evening before the fair opens as we launch the second iteration of /edition featuring 60 Canadian and international exhibitors. RSVP requested.

Edition Toronto Book Fair: October 27 to 30

posted October 16, 2017 in Announcements, Edition Toronto

Photo by Nik Mirus

Art book lovers in the Toronto area (and beyond), save the dates later this month from October 27 to 30. We’ll see you for the second / edition Art Book Fair at the Metro Toronto Convention Centre, running in conjunction with Art Toronto, Canada’s international fair for modern and contemporary art.

Last year, over 8,000 art and book enthusiasts visited 2 ⁄ edition, and perused a wide range of artist’s books, publications, editions and ephemera presented by local and international exhibitors.

New and return visitors to 2 ⁄ edition will find an expanded roster of vendors, and continue to have their eyes and minds opened to alternative ways of looking at and collecting art. A stimulating and engaging series of talks, panels and special exhibitions will also be presented throughout the weekend in conjunction with the fair’s programming partners.

Here are just two of the highlights from the upcoming art book fair that we think you’ll enjoy:

Friday Oct 27th, 12 to 1:30pm
Presented by Momus
Incredibly Strange Resistance; 40 years of RE/Search Publications
Curator and writer Lauren Wetmore presents Incredibly Strange Resistance: 40 years of
RE/Search Publications, a history of RE/Search Publications featuring ephemera and
footage from V. Vale’s archive.

Sunday Oct 29th, 12 to 1:30pm
Museum Publishing: Similarities and Differences in the United States and Canada
Presented by AGO and LACMA

Also of note is our programming with Art Metropole, listed here with all of our fantastic programming for the book fair: editiontoronto.com/programming/.

You can stay in touch with what’s happening via / edition’s social media, on
Instagram account and Facebook:

See you then!

Flash Forward 2018: A BIG change

posted September 16, 2017 in Announcements

As the digital world evolves and artists everywhere rise to the challenge of creating ‘new’ art, we at Magenta Foundation have been looking at what we can do to improve and support artists. With the 13 years of success of the Flash Forward Program and taking stock of all the careers we have helped launch, we too have decided to engage our worldwide audience and jurors further. Our goal is to continue to use the platform of Flash Forward to fulfill its greatest potential.

So, starting November 1, 2018 past and present Flash Forward photographers will be profiled on the new Flash Forward/ Flash Back website. The transition to an online format through our new website will allow us to profile past alumni to showcase what they have been doing, and highlight new Flash Forward talent, in larger feature sections. We will engage our recent jurors and editors more and elevate the profile of all emerging artists in our program to help them reach a larger audience. This new platform has been on our agenda for a while and in our 14th year we’ve decided to create new avenues for all our Flash Forward/ Flash Back participants.

The Magenta Foundation has always been a trailblazer in what we do and how we grow and continue to challenge ourselves. It’s a very exciting time and we look forward to sharing this and more in the very near future.

Flash Forward Incubator 2017 Success

posted July 24, 2017 in Announcements, Incubator


Hello Magenta friends, we hope you’re enjoying the summer so far. Ours got off to a brilliant start with Flash Forward Incubator 2017, our 5th anniversary of this innovative arts program for students. Held at The Gardiner Museum in June, we had so much fun celebrating our student artists, our anniversary, and we also raised $20,000 through the silent auction for the program. All money goes directly back into the schools to help keep arts funding alive and well. A great cause and a great night out!

We owe a big THANK YOU to everyone for this wonderful success. In particular, we want to thank all of our dedicated teachers and educators, our brilliant young students who inspired everyone, and our awesome Flash Forward Incubator sponsors. Our gratitude goes out to TD Bank Group, The W. Garfield Weston Foundation, Toronto Image Works , Andora Graphics, and Gardiner Museum.