The Magenta Foundation: Canada’s Leader in Arts and Culture

Originally celebrated for its contributions to the arts through its publishing arm, The Magenta Foundation has become a pioneering force in nurturing creative talent.

For over two decades, Magenta has championed emerging and underrepresented artists and curators, evolving into a dynamic platform that transcends traditional boundaries. Through innovative exhibitions, mentorship initiatives, and transformative projects, Magenta continues to shape Canada’s cultural landscape. With a bold and visionary approach, it amplifies voices that are redefining the future of the arts—both locally and globally.

Magenta is a Charitable Organization. Our Charitable Business Number is: 852661230 RR 0001

Empowering Emerging Curators and Artists

Magenta’s unique programs are designed to nurture the next generation of curators and artists, empowering them with the tools, mentorship, and opportunities needed to thrive in the arts sector. By fostering talent across Canada, we lay the foundation for a vibrant future where cultural producers are equipped to lead, innovate, and inspire.

Protecting the Future of Arts Practitioners

Magenta is committed to safeguarding the future of arts practitioners by removing barriers to education, mentorship, and employment. Through our inclusive approach, we create pathways for young curators and artists to build sustainable careers, ensuring that Canada’s creative ecosystem remains diverse, equitable, and forward-thinking.

Securing a Legacy of Equity and Inclusivity

Magenta prioritizes uplifting underserved communities and advocating for inclusivity. Our unwavering commitment to diversity encompasses all forms of identity, ensuring that every individual has a place within the arts sector. By promoting access and representation, we create meaningful opportunities for future leaders in the arts.

Creating Impact and Building Communities

Giving back to communities is at the heart of our mission. From showcasing Canada’s immense artistic talent to creating employment opportunities for emerging arts practitioners, we inspire a deeper appreciation of the arts across the country.

Under the Magenta umbrella, creativity knows no limits. Magenta is a space where artists, curators, and visionaries come together to thrive, inspire, create, and be inspired, as we collectively shape a bold and inclusive future for the arts.

20 Years of Success

  • 20 years of active support for photography, mixed media and the visual arts
  • 100 books of photography and arts published
  • 22 artist monographs published
  • 137 exhibitions have been mounted, nationally and intertnationally
  • 6,500+ students benefitted from the support of educators through our Incubator Program
  • 4,500+ artist careers launched via individualized mentorship, presentation and publication opportunities
  • $180,000 in scholarships and bursaries obtained by participants in our programs
  • $150,000 in direct awards by Magenta to our winners
  • 8 Canadian cities have benefitted from Magenta projects: Toronto, Montreal, Vancouver, Calgary, St. John’s, Cape Dorset, Grande Prairie, Edmonton
  • 6 US cities have benefitted from Magenta projects: Boston, New York, Chicago, Pittsburgh, Washington D.C., Los Angeles
  • 6 international cities have benefitted from Magenta projects: Shanghai, London, Madrid, Sydney, Buenos Aires, Mexico City

Proud to Support Emerging Artists in Ontario Since 2004

  • Over the past decade 1,500 Ontario youth have received individualized mentorships and scholarships to continue their education through our groundbreaking Incubator program.
  • Magenta has showcased the works of thousands of Ontario artists through its publications, such as Carte Blanche Vol 1 & 2, Magenta Magazine, Flash Forward, as well as numerous monographs; such as Bloodline, Phantom Shanghai, The Dead, Unperson and others.
  • Through our exhibitions and programs, Magenta has partnered with dozens of arts organizations and schools in Ontario including the Art Gallery of Hamilton, Etobicoke School of the Arts, OCADU, Toronto Metropolitan University and commercial galleries such as Clint Roenisch Gallery, MOCA, Division Gallery, Stephen Bulger, and others.
  • To ensure equitable representation in the Canadian arts sector, Magenta has partnered with many diverse community arts organizations to elevate the art and history of underserved communities through exhibitions, publications, programs, and mentorship.

Exhibitions & Events

2016 to 2021
⁄ edition Toronto Art Book Fair

⁄edition Art Book Fair is produced annually in tandem with Art Toronto (Canada’s International Art Fair), and is dedicated to the promotion of art book publishing in all forms and artworks created in editions.

⁄edition Art Book Fair champions forward-thinking projects by artists, publishers, galleries, and organizations who share a similar mission to advance and strengthen Canadian and International art book initiatives. Vendors at  ⁄edition represent a diverse cross-section of mediums and interests, as well as a wide range of locales spanning Ontario, Canada, and Internationally.

2013 to 2020
Magenta POP
magentafoundation.org/popups

Magenta POP strives to move photography from inside traditional exhibition spaces toward less formal, and more accessible, outdoor public spaces through unexpected pop-up art installations.

2010 to 2016
Flash Forward Festival
flashforwardfestival.com

Set within the Boston cityscape, Flash Forward Festival festival celebrated New England and international photography. Programming included talks, nightly events, indoor exhibitions throughout Boston, and outdoor exhibitions.

Learning & Outreach

2014 to present
Flash Forward Incubator Program
magentafoundation.org/flash-forward-incubator

The Flash Forward Incubator Program provides a solution to secondary school and community art programming problems: a lack or shortage of funding for arts education and no access to working arts professionals as mentors.

As an extension of high school arts programming and working with the goals of the Ontario Secondary School Curriculum, Flash Forward Incubator is distinct in that it bridges work completed
within high school settings with the  professional world, facilitating meaningful contemporary art experiences and mentorships for students, and establishing an essential and supportive creative community for students.

To date, the silent auction has raised over $80,000 for the participating high schools, making essential materials such as cameras, paper, ink, printers and paper available to more students.

2004 to 2019
Flash Forward Competition for Emerging Artists
magentafoundation.org/flash-forward

To date, the Flash Forward competition has successfully awarded over $150,000 in cash awards, launched over 1,500 artists from Canada, the United Kingdom and the United States, and is one of the best platforms for emerging photographers.

As the competition evolves to support more emerging artists, a new online platform, along with the cash awards and a publication, will give all Flash Forward artists, past and present, a larger audience.

Print & Digital Publications

2004 to present
Printed Books
magentafoundation.org/publications

Magenta prides itself on the forward thinking and high quality of the books the foundation is well known for. The scope of our work—featuring both photography and painting—includes emerging photographers, mid-career artist monographs and Indigenous artists. Magenta believes that books are integral to enriching the lives of our global audience.

In the fall of 2018, Magenta will add two new publishing departments: children’s books and Indigenous publishing.

2009 to 2017
Magenta Magazine
magentafoundation.org/magazine

This online digital arts platform covers the arts in all forms with thought-provoking reviews, galleries and commentary.

Community & Partnerships

Magenta’s true success lies in its flexibility to work alongside communities everywhere, maintaining long-standing partnerships with those who help us build a stronger arts community.

Long-term Flash Forward sponsors include: TD Bank Group, The W. Garfield Weston Foundation, The Globe and Mail, Air Canada’s enRoute Magazine, Fairmont Hotels & Resorts, Toronto Image Works, Andora Graphics, Flash Reproductions, Dorset Fine Arts.

TD Bank Group
The W. Garfield Weston Foundation
Air Canada enRoute
The Globe and Mail
Andora Graphics Inc.
Flash Reproductions
Dorset Fine Arts