The Magenta Foundation
Established in 2004, The Magenta Foundation is Canada’s pioneering charitable arts-publishing house.
Magenta was created to advocate for and showcase the work of artists in an international context, through circulated exhibitions and publications. Magenta has continued to evolve by finding new and innovative ways to connect artists to the global photography world through digital technologies and is always expanding its publishing departments, to bring the most notable artists forward. Under the Magenta umbrella, there is something for everyone to enjoy and be inspired by.
Projects mounted by Magenta are supported with international coverage by the industry’s most renowned media outlets and critical reviews in all traditional media formats.
The Magenta Foundation’s work is guided by four strategic pillars:
1. Exhibitions & Events
2. Learning & Outreach
4. Community & Partnerships
Exhibitions & Events
Edition Toronto Art Book Fair
(2016 to present)
/edition is dedicated to the promotion of art book publishing in all forms, and building an appreciation for artworks produced in editions of more then one.
Magenta POP: Pittsburgh
(2013 to present)
Flash Forward Festival
(2010 to 2016)
Learning & Outreach
Flash Forward Emerging Artists Program
(2004 to present)
To date, the competition has successfully awarded over $150,000 in cash awards, launched over 1,500 artists from Canada, the United Kingdom and the United States and is one of the best platforms for emerging photographers. As the competition evolves to support more emerging artists, a new online platform, along with the cash awards and a publication, will give all Flash Forward artists, past and present, a larger audience.
The Flash Forward Incubator Program
(2014 to present)
Based on the experiences emerging artists have with our Flash Forward Emerging Artists Program and presenting a new model for arts education and support in Canada, the Flash Forward Incubator Program provides a solution to secondary school and community art programming problems: a lack or shortage of funding for arts education and no access to working arts professionals as mentors.
As an extension of high school arts programming and working with the goals of the Ontario Secondary School Curriculum, Incubator is distinct in that it bridges work completed within high school settings with the professional world, facilitating meaningful contemporary art experiences and mentorships for students, and establishing an essential and supportive creative community for students.
To date, the silent auction has raised over $80,000 for the participating high schools, making essential materials such as cameras, paper, ink, printers and paper available to more students.
Magenta prides itself on the forward thinking and high quality of the books the foundation is well known for. The scope of our work—featuring both photography and painting—includes emerging photographers, mid-career artist monographs and Indigenous artists. Our first foray into the children’s book publishing begins in 2018. Magenta believes that books are integral to enriching the lives of our global audience.
This online digital arts platform covers the arts in all forms with thought-provoking reviews, galleries and commentary.
In the fall of 2018, Magenta will add two new publishing departments: children’s books and Indigenous publishing.
Community & Partnerships
Magenta’s true success lies in its flexibility to work alongside communities everywhere, maintaining long-standing partnerships with those who help us build a stronger arts community. Long-term Flash Forward sponsors include:
- TD Bank Group
- The W. Garfield Weston Foundation
- Report on Business magazine
- The Globe and Mail
- Air Canada’s enRoute magazine
- Fairmont Hotels & Resorts
- Toronto Image Works
- Andora Graphics
- Dorset Fine Arts
Magenta Founder and President
Clare Vander Meersch
The Office of Gilbert Li
Social Media Manager
Matthew Ryan Smith
Flash Forward Incubator
Curriculum & Educator
Pittsburgh Regional Organizer
Forbes Anderson LLP
Magenta Board of Directors
The Magenta Foundation board members play a pivotal role in the development, growth and funding strategy of the organization. Each director is a recognized professional in their individual field, bringing their passion, vision and skills to the foundation. Magenta is proud to work with this diverse group of key influencers, and grateful for their commitment to the success of the foundation, emerging artists and all the cities we work with.
Clare Vander Meersch
Magenta POP Pittsburgh Committee
Associate Professor, Pittsburgh Filmmakers
Divya Rao Heffley
Program Manager, Carnegie Museum of Art’s Hillman Photography Initiative
Managing Director at PricewaterhouseCoopers
Founder, The Magenta Foundation