Self and Others: Aline’s Book Cover

posted May 29, 2015 in Announcements, Boston 2015, Pittsburgh, Popups


The trade edition cover of Aline Smithson’s Self & Others: Portrait as Autobiography. It’s exquisite, we suspect you’ll agree.

We’ve been enjoying a whirlwind of activity here at The Magenta Foundation. We held the hugely successful Flash Forward Festival Boston presented by TD Canada earlier in May, the Magenta: POP Pittsburgh exhibition, and if that weren’t enough, we’ve launched a Facebook page for Magenta Magazine which you should definitely follow. Our fearless MagMag editors including Bill Clarke are posting sneak peeks, insights, and news. We’re already at nearly 200 Likes and growing quickly.

With so much exciting stuff going on, we wanted to be sure to stop and show you this highly anticipated book cover above for Aline Smithson‘s Self & Others, which will be published by Magenta this fall. Her portfolios are online on her site, so you can preview them to get a glimpse of the gorgeous and inspiring portraits her book will hold, which you can pre-purchase for $60 right here.  If you’ve watched this space or our social media, you might recall how Aline’s Kickstarter campaign was an immediate success. We had a good deal of eager anticipation (you could even call it nerves) before the campaign, but we shouldn’t have! Aline, of Lenscratch fame, has a huge contingent of supporters and the contributions rolled in quickly.

One thing we saw over and over again on Twitter and Facebook was people eager to announce they had contributed and urging others to support Aline’s book because she has supported, taught, mentored and helped so many in the photography and visual arts community for so long. And so, we are terribly proud to show you this cover and humbled by the enormous positive response thus far. Enjoy, and thank you for your continued support!

The Artists of Magenta POP: Pittsburgh

posted March 25, 2015 in Announcements, Pittsburgh, Popups

From the series #Crowdsourced #Landscapes by Lori Hepner

We’re less than a month away from Magenta POP: Pittsburgh and we could not be more pumped! We’ll be at 937 Liberty Ave beginning on April 23, and our opening reception is the next day on April 24 starting at 5:30. The POP website is completely updated, so come have a look!

Temporary States explores a common thread of formation and manipulation through two bodies of work: one exploring climate change, and the other, a common household substance. Together, these bold dances of light and stark black-and-white cosmological formations complement one another by their formations, manipulations, and contrast of analog and digital.

The Artists…
Lori Hepner is an interdisciplinary artist who has been working through ideas of translation of code through performance, video, and photography since earning a B.F.A. in Fine Art Photography from Rochester Institute of Technology in 2003 and an M.F.A in Digital Media at Rhode Island School of Design in 2005.
Lori holds the position of Associate Professor of Integrative Arts at Penn State Greater Allegheny and has her studio in Pittsburgh, PA.


From the series Salt by Christine Lorenz

From the series Salt by Christine Lorenz

Christine Lorenz grew up in rural Ohio. She earned a BA at Ohio State University with a double major in English and Photography. While pursuing an MFA from the University of California, Santa Barbara, she continued to integrate visual language in diverse formats, from book works to installations. Since 2002, she has been teaching classes in photography, art history, and visual culture at Duquesne University, Point Park University, Carlow University, and Ohio State University (Marion). Her current projects use photography to trace divergent ways of meaning in everyday objects. In 2014, she was awarded a Duquesne University Mission Micro-Grant. She lives with her family in Pittsburgh.

And lastly, a special thanks to our partners at Fairmont Pittsburgh, the Pittsburgh Downtown Partnership, The Hillman Foundation and Pittsburgh Cultural Trust for helping to produce the dynamic Magenta POP: Pittsburgh exhibition.

See you there, Pittsburgh!

Self & Others: Our Kickstarter Campaign With Aline Smithson

posted February 10, 2015 in Announcements

On February 5th, we launched our second Kickstarter campaign with none other than the lovely and talented Aline Smithson. You may know her best from her super amazing photography blog, Lenscratch.

It is such an honour for all of us here at Magenta to bring Aline’s twenty years of photography to you. Please come and support the book Self & Others: Portrait as Autobiography here on Kickstarter.

As of this posting, we’ve nearly doubled our modest campaign goal of $25,000. A huge thanks to everyone who has stepped up to support us. However, we’re not done fundraising yet! Every little bit goes toward helping us reach our total publishing costs, which far exceed the goal we set.

And please join us on Facebook on February 12 at 11 am PST / 2 pm EST for an Ask Me Anything session with Aline. “Like” our page if you haven’t already, and come ask her anything you like.

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We hope to see you there!


Enjoy The Fence All Summer Long

posted May 22, 2014 in Announcements, Boston 2014, Flash Forward Festival

Photo by Kristopher McNelly

Have you seen The Fence yet?

In conjunction with United Photo Industries, Photo District News, and Brooklyn Bridge Park, Flash Forward Festival is proud to present year two of the Fence, along with a Tribute to New England Photographers!!!

Photo by Kristopher McNelly

This fantastic outdoor exhibition is located at the intersection of Clinton and North Market Streets and will be up for your viewing pleasure all summer long. Bring your friends and family out for an afternoon in the North End and check out the brilliant work of both New England and international photographers.

Check Out the Shipping Container Exhibitions along the Rose Kennedy Greenway

posted May 22, 2014 in Announcements, Boston 2014, Flash Forward Festival

Photo by Kristopher McNelly

If you haven’t had a chance to see all the amazing photography installations at Rose F. Kennedy Greenway, well here’s your chance! The shipping containers are still around until May 29th. Don’t let this art opportunity pass you by. This year we brought you work from the Congo, Brazil and the world. The containers provide a perfect backdrop to the North end. Grab your friends and check out FREE public art while you can.

Flash Forward Festival 2014: Recap

posted May 22, 2014 in Announcements, Boston 2014, Flash Forward Festival

Photo by Alicia Savage Photography

And it’s a wrap!

The fourth installment of Flash Forward Festival Boston at Fairmont Battery Wharf was a huge success and we’d like to thank everyone who joined us for our two weeks of exhibitions, celebrations and insightful industry programming! We are thrilled by the buzz, support and enthusiasm felt amongst members of the local and international photographic communities and the arts community at large in Boston. Year Four was the best festival to date and we have all of you to thank for that.

Flash Forward Festival is made possible each year, due to the phenomenal commitment of all our sponsors and supporters, first and foremost, our presenting sponsor TD Bank Group. At this time, we would also like to thank the Fairmont Battery Wharf for being the ultimate host and making everyone who attended the festival feel welcome.

It goes without saying that it takes a village to do what we do and we are ever grateful to our extraordinary team of dedicated volunteers. Thank you for donating your energy and passion to making Flash Forward Festival the success it was!!

Keep posted for all the event photos which will be on our site soon! Until then, take a look back at the fantastic line-up of industry speakers who were broadcast live with the help of Stearns Media Productions. Watch and share all the lectures here!

Flash Forward Festival 2014: Pre-Festival Exhibitions

posted April 8, 2014 in Announcements, Boston 2014, Flash Forward Festival

Seekers by Calé

The countdown to Flash Forward Festival 2014 is on! For the fourth consecutive year, The Magenta Foundation is proud to be celebrating New England’s fertile artistic community with an exciting lineup of exhibitions and events around Boston. Starting this month we have a full calendar of opening night celebrations that are sure to intrigue, inspire, and provide amazing opportunities to network with the international arts community at large. Be sure to join us for this FREE line-up of all-access industry events!

  • Seekers by Calé and Take Me There on the Rose Kennedy Greenway
    Shipping Containers on the Rose Kennedy Greenway
    May 1-29, 2014
    Showcasing the compelling work of Brazilian photographer, Calé, who invites the viewer to suspend disbelief and give in to his figurative language in order to enter the premises of his photographs. The shipping containers will also feature inspiring photographs from Air Canada’s enRoute magazine that will take you on a global journey. Take a stroll along the Greenway and enjoy international art for the makings of a perfect afternoon!
  • 530 Harrison Avenue
    Opening: April 25, 6-8pm
    Showcasing New England’s hottest Junior and Senior student photographers currently enrolled during the 2013-14 academic year. This exhibition demonstrates the vast talent being incubated in the region’s academic institutions.

    Curated by Flash Forward 2012 winner Greer Muldowney & Jonathan Gitelson.
  • Griffin Museum of Photography
    Opening: April 26, 7-9pm

    A sensational new body of work from Boston-based photographer Dominic Chavez who focuses on landscapes from new perspectives.

  • Photographic Resource Centre
    Opening: May 1, 6-9pm
    With its rich artistic history and photographic traditions, numerous cultural and arts institutions, innovative educators, and flourishing community of artists and thinkers, New England has long been recognized as a hub for intellectual and artistic activity.  This exhibition features the work of ten of these local visionaries.
    Curated by Francine Weiss

See the full line-up at

Flash Forward Festival Returns to Boston May 1-4, 2014

posted February 18, 2014 in Announcements, Boston 2014, Flash Forward Festival

Head in Clouds (2012) from the series Destinations by Alicia Savage

Now in our 4th year, Flash Forward Festival is returning to Boston for four outstanding days of programming and parties at Fairmont Battery Wharf with the Arts & Media industry at large. PLUS! –  We’re bringing more art to public spaces with a 475 foot FENCE and a series of cutting edge exhibitions featured in pop-up Shipping Containers along the Rose Kennedy Greenway.
Highlights include the Flash Forward 2013 Group Show, the second instalment of the Undergraduate Photography Now exhibition, and the Fall Back, Spring Forward showcase hosted by the PRC, featuring the work of ten notable New England photographers.


Two full days of FREE lectures and panel discussions featuring notable industry innovators including the Senior Editor of National Geographic Magazine and street photographer Robert Herman, and festival fixtures Stella Kramer and Edie Bresler.
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The month of May will be buzzing with nightly Exhibition openings around the city of Boston. Be sure to join us for great art, music and conversation and an opportunity to network with industry influencers.
Check out this video by Flash Forward videographer Justin Ziebell for a taste of what’s hitting Boston this Spring.

A Look Back at 2013

posted December 22, 2013 in Announcements

What a year it has been here at The Magenta Foundation! Like many of you, we’re often too busy thinking ahead to the next big initiative that we fail to realize just how much we’ve accomplished in the past twelve months. As we enter this Holiday Season, we are finally taking a moment to pause, breathe, and reflect on the year that has passed. From international festivals and exhibition openings to the launch of our new website, Magenta has grown in so many ways! Here’s a look back at some exciting highlights from 2013.


Flash Forward Festival Boston


Our third annual Flash Forward Festival was our biggest and brightest yet!  With over 10 pop-up exhibitions, 3 full days of free industry programming, and a 150 ft outdoor photography fence, Flash Forward Festival truly took over the city of Boston and captured the imagination of arts lovers, students, professionals, and media alike. This would never have been possible without the support of our sponsors, committees and volunteers who work tirelessly every year to bring the festival to fruition. Take a look back here and stay tuned for exciting news about Flash Forward Festival 2014, returning to Boston next May!

After months of exhaustive planning, programming and proofing, the new and improved launched to glowing reviews in September 2013.  Our new website offers a fresh and contemporary design that makes keeping connected that much easier and enjoyable! In conjunction, we also launched the sleek new Magenta Magazine that is optimized and compatible with all smartphone and ipad devices.  If you haven’t yet, check it out!


Magenta POP Pittsburgh

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This year we were thrilled to expand our partnership with Fairmont Hotels & Resorts with the launch of Magenta POP: Pittsburgh, a dynamic outdoor photography exhibition that was launched in Triangle Park this past September. The goal of the installation was to celebrate local artists and add vitality to an otherwise blank urban landscape, creating renewed community spirit and inspiring public conversation. To make this vision a reality, Magenta collaborated with Fairmont Pittsburgh, the Pittsburgh Downtown Partnership, and PNC Bank. Featuring the outstanding work of local artists Sue Abramson and Philomena O’Dea, the exhibitions were on display from September through to November. We look forward to growing this exciting public art initiative in 2014!


Flash Forward Toronto

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Magenta’s acclaimed Flash Forward competition kicked off its ninth anniversary tour with a very special debut at the Neubacher Shor Contemporary gallery in October 2013. The opening night celebration was one of our most exciting to date, with over 400 guests in attendance and CTV and Global News on hand to capture the evening. This year also marked the first chapter of the Flash Forward Emerging Artists Incubator Program. Through this new project, high school students are engaged and encouraged to showcase their early interest in art and photography. Take a look back here.  To complete the year, the Flash Forward travelling exhibition then moved on to the United Kingdom, where it was celebrated with an intimate and inspiring evening at Photofusion. If you didn’t get a chance to see the show this year, it will be back on display in Boston next Spring!


And now after a few days of rest and relaxation, we gear up for our biggest year to date. We wish all of you a safe and happy holiday season and look forward to seeing you in 2014!



ReCap: Flash Forward 2013 Book Launch & Exhibition Opening UK

posted November 25, 2013 in Announcements

The Flash Forward 2013 international tour has begun!  This year’s Group Show made its debut at Photofusion in London, United Kingdom, with a two-week run from October 28 – November 9. The travelling exhibition featured a cross-selection of work from the competition catalogue, covering all genres of photography.




The UK show was celebrated on November 7 with a Closing Day party attended by industry, art stars, and general photography enthusiasts.  Guests enjoyed an interactive evening of art, wine and conversation in Photofusion’s intimate venue.

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Thank you to all our friends who helped celebrate this special occasion, especially those who travelled from as far as Toronto to join in the festivities.  Your support is always appreciated!

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Catch the Flash Forward Group Show on its third international stop next Spring in Boston!  Keep posted for more info.