Sentimental on Kickstarter: Final Days

posted November 27, 2017 in Announcements

We are continuing to raise funds for the publication of Sentimental by Michelle Groskopf and we still, surprisingly, need your help. There is more than $2,000 left to raise (as of this posting) so we need everyone to step up. Less than 5 days are left to help her reach her crowdfunding goal to make this book a reality.

There’s been much talk about helping and raising the profile of female photographers, now’s our chance to show that we support these women and we support one of the best street photographers of our time, Michelle. Please check out what’s on offer on the Kickstarter page where you can pledge.

Her campaign and her work have been featured in Lenscratch, Refinery29, The Phoblographer and she’s been named one of Huffington Post’s 10 Best Street Photographers In The World.

New Flash Forward Website!

posted November 24, 2017 in Announcements, Flash Forward 2018

Hello Magenta friends! Flash Forward is not just changing in terms of submissions and guidelines and overall direction, it’s also changing online as well, in keeping with our new direction for 2018.

Next week a revamped website launches and we hope you return to our website to check it out. We’ll be unveiling a new platform with a new way of seeing the work of past and present Flash Forward photographers. Please do reach out to us on Facebook or Twitter to let us know what you think, we’d love to hear from you on social media.

Flash Forward 2018 Call For Submissions

posted November 22, 2017 in Announcements, Flash Forward 2018

Call for submissions is open! As of now, the Flash Forward Emerging Photographers Competition is open for submissions. Times are changing, and so are we. As mentioned previously, we’re embarking upon an important new direction this year. The competition is now open to photographers anywhere in the world. We’re also announcing 4 additional areas of special interest: Racial Issues, Climate and the Environment, LGBTQ Issues, Female-identifying Photographers. This open call for submissions ends January 15, 2018. Of note:

– Open to all photographers around the world.
– Applicants must be 34 years-of-age or under as of December 31, 2017.
– The submission fee is $25 USD.
Please review all submission guidelines and upload instructions before you submit your work:

“This is a big deal,” said FFOTOIMAGE when they shared our news on Facebook, and we are confident you’ll agree. Please don’t hesitate to share and submit.

Flash Forward 2018’s New Direction

posted November 9, 2017 in Announcements, Flash Forward 2018


Hello Magenta friends!

As we’ve shared before, there will be big changes for the next Flash Forward Emerging Artists’ Competition. We’re pleased to announce them here in further detail:

When the Flash Forward Emerging Artists’ Competition first began 13 years ago, the intention was to support and encourage emerging photographers in Canada and stack them up against their counterparts in the U.S. and U.K. to show that there was a group of talented voices not getting the exposure it deserved.

As we enter our 14th year, we are seeing a growing shift in perspective: The work of these young people is being taken seriously throughout the industry, as gallerists, art buyers and photo editors realize that this younger generation is better suited to tell the stories that speak to their peer group. You only need to look to the explosion of Instagram and the talent-mining that routinely happens there for major campaigns to see the change.

Because of this and in the spirit of standing up for under-served artists focusing on the major issues of our time, The Magenta Foundation is announcing a big change for Flash Forward.

Flash Forward 2018 will be a competition for ALL emerging photographers 34 years-of-age or under from all over the world in all forms of photography. It will have something for everyone in all ways the medium is represented today and introduce four important special-interest topics:

1] Racial Issues
2] Climate and the Environment
3] LGBTQ Issues
4] Female-identifying Photographers

The new Flash Forward awards will now include book awards as part of the yearly award: one large compendium of the 100 winners from the year and four artist catalogues, one for each special-interest focus. The competition will also have more ways to showcase the work submitted, thereby increasing the audience. Special guest editors will also be part of our exciting program revision. All the work will be seen on the new Flash Forward/ Flash Back website launching November 20th.

With this change in focus and these additional book awards, Magenta can start conversations that promote awareness, engagement, education and acceptance worldwide. We will create an expansive visual language base, supporting the work of artists who are doing all they can to make the world a better place—while showcasing and celebrating emerging talent in all its forms.

The new Flash Forward will be called: Flash Forward: Canada and the World.

As always, thank you for your support, and we look forward to this year’s reinvigorated competition and hope you do too.

Coming soon: Sentimental on Kickstarter

posted October 24, 2017 in Announcements

Sentimental by Michelle Groskopf

UPDATED: The Kickstarter campaign for Sentimental has launched. We’d appreciate your pledges here.

Hello again Magenta friends! On November 2nd, we’ll be helping to launch another great Kickstarter campaign with the artist Michelle Groskopf in support of her upcoming monograph that we are publishing, Sentimental. In her words…

“It’s finally happening. With the help of The Magenta Foundation and you, I’ll be publishing my very first monograph. Spanning several years, Sentimental will collect my favorite work in one definitive place. You’ll be able to buy the book in advance and enjoy perks like prints, portraits sessions and a few fun surprises. I’m writing to you all in advance because I need your help making this dream come true. Please join me in getting the word out. I’m happy to help by providing interviews, images and anything else you think might help increase the interest and excitement around Sentimental. Thank you in advance! I can’t do this without you.”

We hope we can count on you for backing of this project. Stay tuned for the launch of this crowdfunding campaign!

Edition Toronto Collector Preview on October 26

posted October 23, 2017 in Announcements, Edition Toronto

Edition Opening Night

Coming up quickly is not only the Edition Toronto Book Fair, but also the opening night Collector Preview, which you are all invited to. It’s held at the Metro Toronto Convention Centre on Thursday from 6:30-10pm. It’s free and open to the public, we ask however for an RSVP sent to the email below. It’s going to be a fun evening, please do come if you can.

Collector Preview
Thursday, October 26

Please join us for a Collector Preview of /edition Toronto open to the public the evening before the fair opens as we launch the second iteration of /edition featuring 60 Canadian and international exhibitors. RSVP requested.

Edition Toronto Book Fair: October 27 to 30

posted October 16, 2017 in Announcements, Edition Toronto

Photo by Nik Mirus

Art book lovers in the Toronto area (and beyond), save the dates later this month from October 27 to 30. We’ll see you for the second / edition Art Book Fair at the Metro Toronto Convention Centre, running in conjunction with Art Toronto, Canada’s international fair for modern and contemporary art.

Last year, over 8,000 art and book enthusiasts visited 2 ⁄ edition, and perused a wide range of artist’s books, publications, editions and ephemera presented by local and international exhibitors.

New and return visitors to 2 ⁄ edition will find an expanded roster of vendors, and continue to have their eyes and minds opened to alternative ways of looking at and collecting art. A stimulating and engaging series of talks, panels and special exhibitions will also be presented throughout the weekend in conjunction with the fair’s programming partners.

Here are just two of the highlights from the upcoming art book fair that we think you’ll enjoy:

Friday Oct 27th, 12 to 1:30pm
Presented by Momus
Incredibly Strange Resistance; 40 years of RE/Search Publications
Curator and writer Lauren Wetmore presents Incredibly Strange Resistance: 40 years of
RE/Search Publications, a history of RE/Search Publications featuring ephemera and
footage from V. Vale’s archive.

Sunday Oct 29th, 12 to 1:30pm
Museum Publishing: Similarities and Differences in the United States and Canada
Presented by AGO and LACMA

Also of note is our programming with Art Metropole, listed here with all of our fantastic programming for the book fair:

You can stay in touch with what’s happening via / edition’s social media, on
Instagram account and Facebook:

See you then!

Flash Forward 2018: A BIG change

posted September 16, 2017 in Announcements

As the digital world evolves and artists everywhere rise to the challenge of creating ‘new’ art, we at Magenta Foundation have been looking at what we can do to improve and support artists. With the 13 years of success of the Flash Forward Program and taking stock of all the careers we have helped launch, we too have decided to engage our worldwide audience and jurors further. Our goal is to continue to use the platform of Flash Forward to fulfill its greatest potential.

So, starting November 1, 2018 past and present Flash Forward photographers will be profiled on the new Flash Forward/ Flash Back website. The transition to an online format through our new website will allow us to profile past alumni to showcase what they have been doing, and highlight new Flash Forward talent, in larger feature sections. We will engage our recent jurors and editors more and elevate the profile of all emerging artists in our program to help them reach a larger audience. This new platform has been on our agenda for a while and in our 14th year we’ve decided to create new avenues for all our Flash Forward/ Flash Back participants.

The Magenta Foundation has always been a trailblazer in what we do and how we grow and continue to challenge ourselves. It’s a very exciting time and we look forward to sharing this and more in the very near future.

Flash Forward Incubator 2017 Success

posted July 24, 2017 in Announcements, Incubator


Hello Magenta friends, we hope you’re enjoying the summer so far. Ours got off to a brilliant start with Flash Forward Incubator 2017, our 5th anniversary of this innovative arts program for students. Held at The Gardiner Museum in June, we had so much fun celebrating our student artists, our anniversary, and we also raised $20,000 through the silent auction for the program. All money goes directly back into the schools to help keep arts funding alive and well. A great cause and a great night out!

We owe a big THANK YOU to everyone for this wonderful success. In particular, we want to thank all of our dedicated teachers and educators, our brilliant young students who inspired everyone, and our awesome Flash Forward Incubator sponsors. Our gratitude goes out to TD Bank Group, The W. Garfield Weston Foundation, Toronto Image Works , Andora Graphics, and Gardiner Museum.

Under Vancouver 1972-1982 by Greg Girard

posted June 1, 2017 in Announcements

Under Vancouver by Greg Girard Special Edition Boxset

Hello Magenta friends!

We’re so very pleased to announce the publication of Under Vancouver 1972-1982, the first comprehensive collection of Greg Girard’s early photographs of Vancouver. Made in and of the moment, a young photographer’s earliest engagements (often featuring the underside of the city), the pictures now form an unintended photographic record of a Vancouver that has all but disappeared. They reveal an early interest in the hidden and the overlooked, the use of colour film at night, and the extended photographic inquiry of a specific place, all of which became signature features of later books such as City of Darkness and City of Darkness Revisited (about the infamous Kowloon Walled City), Phantom Shanghai and Hanoi Calling.

From Greg: “When I started making these photographs, especially the pictures of people in the mid-1970s, I felt like I was photographing a world nobody knew anything about, apart from the people living it, of course. I was something of an interloper, but my youth protected me. It’s curious to consider these pictures now, practically unseen since they were made, in terms of a Vancouver they might have some potential to invent.”

Get your copy on our website here.